In New York City, there has never been a shortage of parties. Parties celebrating a new product or publication or development have been rampant. Those celebrating or nurturing a meaningful social exchange, on the other hand, have been noticeably absent. I decided to create the 50PARTIES project in response to this void: to bring back the artist's studio space as an environment for social exchange and revitalize the practice of artist's studio as salon.
With this project, I'm endeavoring to create genuine parties with no hidden agenda, parties for the sake of parties, with absolutely no sponsorship. I'm interested in the idea of party as medium and vehicle for creating content. To that end, each party will be based on a different concept or theme, aimed at creating real interactions between guests.
Attendance at each party will be by invitation only in order to create an intimate environment populated by friends in which we can skip tedious party chit-chat and engage in more substantive and rewarding conversations. In this environment, these dialogues can be captured and shared world-wide on 50PARTIES.COM through video, photographs, and audio recordings, with the goal of inspiring others.
50 parties. 50 themes. 50 weeks. In a row. In the studio. No sponsors. No strangers.
Ryan McGinness, May 2009